fornace ~ % cat work/sunamp.md

client

Sunamp · heat batteries · Scotland, selling in the UK and Italy

asked for

installers and specifiers, not just curious homeowners

built

bilingual campaigns, landing pages, Installer Hub, CRM routing, offline conversions to Meta and Google

since

April 2024

The form asks one question.

Sunamp's Thermino battery is sold through installers. Homeowners click; installers buy. So every form asks: what do you do?

The answer lands in OpenCRM. Since May 2026 it also goes back to Meta and Google as an offline conversion, so the platforms learn which clicks become installers. From 1 May to 6 August 2026 installers were the largest group in both markets: 151 leads in the United Kingdom, 95 in Italy. In April, before each lead's trade went back to Meta and Google, homeowners had led 44% to 34%.

window     28 July to 15 August 2025days       19leads      130training   48 registrationsjourney    46.1% open rate

# The films.

Eight campaign videos per language in 1:1, 4:5 and 9:16, more than forty statics, and a 4K Thermino film developed from storyboards in three languages.

• 48installer-training registrations from 130 leads, 19 days, 2025
• 246leads from 1 May to 6 August 2026
• 2markets, two languages, six live forms