Sunamp
A bilingual campaign becomes a demand system measured through registration, then corrected with CRM quality signals.
130 → 48leads → registrations
Formazione installatori, 19 giorni
44%low-priority leads
Diagnosi aprile 2026
6forms migrated
OpenCRM, Zapier, offline conversion
Condition
Volume grew, but 44% of leads were homeowners outside the priority installer and specifier audience.
Decision
Migration to OpenCRM, six forms, Zapier, CAPI and offline conversions put quality back into the optimisation loop.
Result
Across 19 days in 2025: 130 leads and 48 technical-training registrations. The 2026 programme scaled across Italy and the UK.
What this does not prove
Figures come from internal platform and CRM reports. They do not prove incremental sales.
Receipts
Open the sources.
- sunamp-report · Installer training report
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