fornace ~ % cat work/nims.md
- client
- NIMS · Lavazza Group direct sales · 150+ offices, 3,000+ Personal Shoppers
- asked for
- campaigns that turn into calls for the Personal Shoppers
- built
- strategy, films, Meta/Google/TikTok campaigns, lead delivery engine, community desk, reports
- since
- February 2019
3,275 requests in ten days. Nobody learned a new tool.
NIMS sells Lavazza coffee capsules, Barista machines, Star Tap water systems and more, through Personal Shoppers who visit people at home and at work. Five product lines.
We plan the calendar, shoot the films product by product and run the campaigns. Since June 2026 the delivery engine reads every lead from Meta, Google and TikTok, reshapes it into the exact file the sales network expects and shows a preview before it goes. Nobody in the field has to learn a new tool.
AI reads unfamiliar columns and drafts the report narrative. It never decides what counts as a lead and never produces a number: the code counts.
window 24 Aug to 2 Sep 2026count 3,275, each counted oncelines Tablì, two FAI streams, Baristalines Star Tap, B2Bsource Meta form responses
- 3,275form responses in ten days
- 11,396Barista leads on the platforms, June to December 2025
- €2.30lowest cost per lead in 2024, by product line