fornace ~ % ls work/
Work.
Seven years of supermarket apps, eight years of coffee campaigns, a car dealer whose stock writes its own pages and ads. Plus the films.
The stock writes the ads.
Tomasi Auto
Every car in stock gets a page in each of the five showrooms and its own ads, made from the car's real data and photographs. A car sells and its page and ads come down. A person approves every batch before it reaches Meta and Google.
170 cars · 850 pages · 2,979 form responses in June 2026 at €42 each
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This week's flyer, tonight's dinner.
Pam Panorama
For every flyer in every store, a model reads what's on offer and picks the recipes that use it: about a dozen out of a thousand, only real products and real recipes. Avocado at €0.99 in Milano Forze Armate? California roll.
500,000+ downloads on Google Play · 4.6 stars from 9,219 App Store ratings · 103 stores in the July 2026 calendar cohort
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3,275 requests in ten days. Nobody learned a new tool.
Lavazza Group · NIMS
NIMS sells Lavazza coffee and water systems through more than 3,000 Personal Shoppers. We run the campaigns on Meta, Google and TikTok and deliver every request in the exact file the network has always used.
8 years · 5 product lines · 3,275 Meta form responses from 24 August 2026
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The job goes to the nearest installer who knows the product.
Viessmann
Vitoadvisor sends every customer request to a partner chosen by product skill and distance, then follows the quote and the site visit. Around it: partner portals, calculators, campaigns and films, some with sets and voices built by AI.
240 leads · 125 site inspections in the 2024 campaign · since January 2019
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Type "golf variant 2017 2.0 tdi".
Il Valutatore
One sentence, and the model finds the exact car in a catalogue of 308 makes, then prices it from twenty real comparable listings.
308 makes · 20 comparables behind each price
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Your data stays in the building.
Gateway · Eugeny
A private model on your own servers, or on the laptops your colleagues already carry. Everyone signs in with the company account, sees only what their role allows, and every action is logged.
runs on your servers or a laptop · permissions per person
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Describe the tool. Use it this afternoon.
fornace.net
The internal app, the client portal, the dashboard nobody had time to build: describe it on fornace.net and it plans, codes, tests and publishes it while you watch.
live at fornace.net
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Then somebody has to shoot it.
AIA · Wudy · Pam · Damigella Blu
We flew to Tenerife for Wudy. We filmed Damigella Blu's wine underwater. We made Pam's film about its fishing boats and the Valpolicella documentary Il Classico Speri.
[Play reel]
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The form asks one question.
Sunamp
Every lead tells us its trade, and that label goes back to Meta and Google, so the platforms learn which clicks become installers. Since May 2026, installers have been the largest group in the UK and in Italy.
summer 2025 · 130 leads, 48 installers in training, 19 days
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