# People: 20 people in Valpolicella and a film set · Fornace

> Fornace started in 2011 making native iPhone apps and still shoots its own films. 20 people plus collaborators, a 50 m² kitchen and cinema cameras.

# Somebody still holds the camera.

Fornace started in 2011 making native iPhone apps for marketing. It grew into an agency for brands like Lavazza Group, Pam and Viessmann, opened its own production company in 2021 and now builds AI models. The people stayed.

![Hands chopping herbs on a board, from a Fornace production](/assets/img/reel-41-5.webp "set/kitchen")
![A miniature forest of broccoli, pulses and mozzarella, built on our set](/assets/img/reel-24.webp "set/broccoli-forest")

```kv
founders     Francesco Frapporti and Luca Cisorio · 2011
team         20 people plus a circle of collaborators
crafts       developers, researchers, designers, copywriters, directors, producers, account managers
set          next to the office in San Pietro in Cariano: a 50 m² kitchen, cinema cameras, lights, drones
```

## What the machines don't do.

Choose the frame. Decide what the message is. Say no.

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