# Qualified leads · Fornace

> Qualified leads for stock-heavy businesses. Every item gets its own page and its own ads, every lead lands in your CRM. About 100,000 leads for NIMS, 135,000 across the campaigns we run.

# Qualified leads, delivered to your CRM.

We build the pages and the ads, run the campaigns in your own accounts, and deliver every lead into the system your sales team already opens. A lead counts when your CRM opens the record and returns its number, not when the form fires.

```stats
~100,000 | leads for NIMS (Lavazza Group)
135,000 | leads generated in the campaigns we run
52% | of Viessmann leads became a site inspection
```

## What the machine does

Every item in your stock gets its own page, written and laid out from its real data and photos: the headline, the offer, the gallery, the form, the branch. Every item gets its own ads in every format, cut from its own photos, with a person approving each batch before it reaches Meta, Google or TikTok. When the stock changes, the pages and the ads change with it.

The work per lead is done by the machine, once, and reused on every item after it. Any catalogue, any list of offers, any price list can run on it.

## How an engagement works

```steps
Definition.  We write what a qualified lead is, together, on one page.
Build.       Pages, forms, tracking, and the exact file your sales team already opens.
Run.         Campaigns checked continuously, one definition of a lead, a report on the same day every week.
```

## The proof

NIMS, the Lavazza Group direct sales network, has received about 100,000 leads from us on Meta, Google and TikTok since September 2023. Tomasi Auto has a page for every car in five showrooms, 850 pages kept current by the stock, and every enquiry reaches its CRM with the car, the showroom and the source attached. Across all the campaigns we run: 135,000 leads and 708 million impressions, for 339 clients in 15 years.

[[Write to us|mailto:info@fornacestudio.com]]