# Your competitors have ChatGPT too. We build you an AI they can't buy.

One company at a time. It reads your stock, your price lists, your CRM, and runs on your own machines. People included.

## AI made to measure for you.

Efficient enough to run on your laptops: no server racks, no data-centre graphics cards. Our models work on the Macs you already have, even with the Wi‑Fi off: on a train, at a client's, in a plant with no signal.

## Tomasi Auto: The stock writes the ads.

Every car in stock gets a page in each of the five showrooms and its own ads, made from the car's real data and photographs. A car sells and its page and ads come down. A person approves every batch before it reaches Meta and Google.

170 cars · 850 pages · 2,979 form responses in June 2026 at €42 each

## Pam Panorama: This week's flyer, tonight's dinner.

For every flyer in every store, a model reads what's on offer and picks the recipes that use it: about a dozen out of a thousand, only real products and real recipes. Avocado at €0.99 in Milano Forze Armate? California roll.

500,000+ downloads on Google Play · 4.6 stars from 9,219 App Store ratings · 103 stores in the July 2026 calendar cohort

## Lavazza Group · NIMS: 3,275 requests in ten days. Nobody learned a new tool.

NIMS sells Lavazza coffee and water systems through more than 3,000 Personal Shoppers. We run the campaigns on Meta, Google and TikTok and deliver every request in the exact file the network has always used.

8 years · 5 product lines · 3,275 Meta form responses from 24 August 2026

## Viessmann: The job goes to the nearest installer who knows the product.

Vitoadvisor sends every customer request to a partner chosen by product skill and distance, then follows the quote and the site visit. Around it: partner portals, calculators, campaigns and films, some with sets and voices built by AI.

240 leads · 125 site inspections in the 2024 campaign · since January 2019

## Il Valutatore: Type "golf variant 2017 2.0 tdi".

One sentence, and the model finds the exact car in a catalogue of 308 makes, then prices it from twenty real comparable listings.

308 makes · 20 comparables behind each price

## Gateway · Eugeny: Your data stays in the building.

A private model on your own servers, or on the laptops your colleagues already carry. Everyone signs in with the company account, sees only what their role allows, and every action is logged.

runs on your servers or a laptop · permissions per person

## fornace.net: Describe the tool. Use it this afternoon.

The internal app, the client portal, the dashboard nobody had time to build: describe it on fornace.net and it plans, codes, tests and publishes it while you watch.

live at fornace.net

## AIA · Wudy · Pam · Damigella Blu: Then somebody has to shoot it.

We flew to Tenerife for Wudy. We filmed Damigella Blu's wine underwater. We made Pam's film about its fishing boats and the Valpolicella documentary Il Classico Speri.

[Play reel]

## Sunamp: The form asks one question.

Every lead tells us its trade, and that label goes back to Meta and Google, so the platforms learn which clicks become installers. Since May 2026, installers have been the largest group in the UK and in Italy.

summer 2025 · 130 leads, 48 installers in training, 19 days

## Describe it. It gets built.

fornace.net is fifteen years of making sites and apps, turned into a machine: you describe what you need, it builds it. People have built a playable voxel world on it, a sprint-training app and a property research tool. We built a wine shop for Bonazzi there.

## Everyone gets AI. Nobody gets the keys.

Your colleagues sign in with the company account and each finds the AI their role allows: sales the CRM, accounts the ledger, the new hire an onboarding guide to ask anything. Every model behind one door, every action logged, no password in anyone's hands.

## Somebody still holds the camera.

We write the messages, choose the frame and sign off what goes out. Next to the office there's our set, with a 50 m² kitchen, cinema cameras and drones.

Fornace was founded in 2011 by Francesco Frapporti and Luca Cisorio. It began with native iPhone apps for marketing. Today it's 20 people plus a circle of collaborators, in Valpolicella.

## Start with a call. We start with the fit.

1. **Call.** You tell us where time or money leaks. We start where AI fits your process.
1. **Pilot.** One process, one number to move, agreed before we write a line.
1. **Yours.** Model, pipeline and permissions, running where you choose, your colleagues' laptops included.

**We already pay for ChatGPT Enterprise.**
Keep it. It has never seen your stock, your price lists or your CRM. We build the part that has.

**Isn't this ChatGPT with your logo on it?**
No. Scintilla, Eugeny and Imagineer are ours: we train them, compress them and wrote the engines they run on. When we use someone else's model, it goes through the same door as ours.

**Will you build the same thing for our competitor?**
Not with your data. The model trained on your work, and the code around it, belong to you. Your training data and every answer the model gives stay in a chain of custody we sign with you. It's in the contract.

**Does our data end up in the US?**
Only if you send it there. Our models run at your premises, in approved European data centres, or on one laptop with the Wi‑Fi off.

**Do we need servers with graphics cards?**
No. To start, a Mac from a shop is enough. If you'd rather keep it in a rack, we host at your premises or in approved European data centres, with the chain of custody in writing.

**We're not a multinational.**
Neither is Tomasi. Five showrooms, 850 pages, and the stock keeps them current.

**How is quality guaranteed?**
Code checks what code can check, and a person signs off what goes out. At NIMS, AI never produces a number: the code counts the leads.

**What about the AI Act?**
Before we build, we write down which obligations fall on you and which on us. Generated content is labelled, every action is logged, permissions are set per person. When your lawyer arrives, the answers are already written.

**Can we leave?**
Yes, and you take everything with you: models, data, code. Whoever comes next starts from there, not from zero.

**Our IT will have questions.**
Good. Here's the page for them.

**How much?**
Scope and fee are fixed in writing after the first call.


info@fornacestudio.com