{"id":158,"date":"2021-04-26T09:00:00","date_gmt":"2021-04-26T08:00:00","guid":{"rendered":"https:\/\/fornacestudio.com\/articles\/?p=158"},"modified":"2022-01-18T15:27:57","modified_gmt":"2022-01-18T14:27:57","slug":"nuovo-sito-pam-panorama","status":"publish","type":"post","link":"https:\/\/fornacestudio.com\/articles\/nuovo-sito-pam-panorama\/","title":{"rendered":"Online il nuovo sito PAM Panorama, firmato Fornace."},"content":{"rendered":"\n<p><em>L\u2019agenzia digitale veronese partner unico nella tecnologia e nella creazione di contenuti.<\/em><\/p>\n\n\n\n<p>\u00c8 online il nuovo sito istituzionale di <strong>PAM Panorama<\/strong>, progettato e sviluppato dalla digital agency <strong>Fornace<\/strong> di Verona. Obiettivo del nuovo portale dello storico gruppo italiano della grande distribuzione \u00e8 confermare la vocazione dell\u2019insegna nei confronti del <strong>risparmio<\/strong>, senza sacrificare la <strong>qualit\u00e0 di prodotti e servizio<\/strong>.<\/p>\n\n\n\n<p>\u00c8 proprio da questo elemento di posizionamento che il team di Fornace, grazie a metodologie di <strong>design thinking<\/strong> che hanno visto partecipare vari stakeholder aziendali, ha prima sviluppato le <strong>linee guida sulla user experience<\/strong> e poi disegnato un\u2019interfaccia che rappresentasse con <strong>semplicit\u00e0 e immediatezza<\/strong> l\u2019approccio \u201csmart\u201d alla convenienza tipico di PAM.<\/p>\n\n\n\n<p>Il nuovo sito va a completare l\u2019offerta di <strong>touchpoint digitali<\/strong> a cui il cliente di PAM pu\u00f2 fare riferimento, offerta che oltre al sito comprende anche <strong>l\u2019app mobile Perte Plus<\/strong> e i canali social <strong>Facebook e Instagram<\/strong>. Nella strategia comunicativa del brand, sito e social sono dedicati anche al consumatore occasionale e costituiscono il primo step di un funnel orientato al <strong>drive to store<\/strong>; l\u2019app invece \u00e8 concepita per incrementare la <strong>loyalty<\/strong> dei consumatori abituali con meccanismi di gamification e iniziative promozionali continuative.<\/p>\n\n\n\n<p>L\u2019intero ecosistema digitale di relazione col consumatore finale \u00e8 gestito da Fornace, che collabora con PAM Panorama da alcuni anni. Oltre allo sviluppo di sito e app, l\u2019agenzia cura le attivit\u00e0 di <strong>content production<\/strong> che spaziano dalle <strong>video ricette<\/strong> (tra cui il format \u201cRicette a 1 euro\u201d che propone un piatto completo con una spesa di massimo un euro di ingredienti) agli articoli del <strong>magazine digitale<\/strong> dedicato a lifestyle, famiglia e benessere, fino a <strong>concorsi e giochi a premi<\/strong> di cui Fornace gestisce internamente anche la <strong>compliance legale<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/fornacestudio.com\/articles\/wp-content\/uploads\/2021\/05\/IMAGE-2021-05-11-164724.jpg\" alt=\"nuovo sito pam\" class=\"wp-image-159\" srcset=\"https:\/\/fornacestudio.com\/articles\/wp-content\/uploads\/2021\/05\/IMAGE-2021-05-11-164724.jpg 600w, https:\/\/fornacestudio.com\/articles\/wp-content\/uploads\/2021\/05\/IMAGE-2021-05-11-164724-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>Il go live del nuovo sito \u00e8 dunque l\u2019elemento pi\u00f9 recente di una <strong>strategia multicanale<\/strong> che l\u2019agenzia digitale veronese \u00e8 in grado di erogare grazie all\u2019<strong>offerta integrata delle sue 5 business unit <\/strong>focalizzate su digital marketing, sviluppo web e mobile, production, comunicazione atl\/btl e legal.<\/p>\n\n\n\n<p>\u201cLa collaborazione su pi\u00f9 fronti con PAM ci permette di esprimere al meglio le nostre potenzialit\u00e0 di <strong>partner digitale unico<\/strong> per le aziende\u201d afferma <strong>Francesco Frapporti<\/strong>, CEO di Fornace \u201cin quanto la collaborazione dei vari team interni, ciascuno per la sua area di competenza, avviene praticamente in real time con un <strong>risparmio notevole per il cliente<\/strong> in termini organizzativi, di tempo ed economici.\u201d<\/p>\n\n\n\n<p>\u201cSul piano tecnico, il sito \u00e8 un client React che comunica con lo stesso sistema di API utilizzate anche per l\u2019app, garantendo la <strong>coerenza del dato attraverso tutti i touchpoint<\/strong>\u201d aggiunge <strong>Luca Cisorio<\/strong>, Managing Partner di Fornace \u201ce questa infrastruttura pu\u00f2 essere estesa inglobando potenzialmente anche applicazioni e siti sviluppati da terzi. La nostra filosofia \u00e8 sempre stata quella di consentire la massima libert\u00e0 di integrazione realizzando <strong>sistemi aperti e documentati<\/strong> in cui la vera ricchezza, ovvero i dati degli utenti, restano <strong>di propriet\u00e0 del cliente<\/strong>.\u201d&nbsp;<\/p>\n\n\n\n<p><strong>Indirizzo del nuovo portale<\/strong>: <a href=\"https:\/\/www.pampanorama.it\">https:\/\/www.pampanorama.it<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c8 online il nuovo sito di PAM Panorama firmato Fornace, parte dei moderni touchpoint digitali finora realizzati per il cliente.<\/p>\n","protected":false},"author":3,"featured_media":159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[6,21,20,18],"class_list":["post-158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campagne","tag-agenzia-di-comunicazione","tag-pam","tag-pam-panorama","tag-web-app"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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